The current economic situation in my country is still in a downturn. As an important branch of China's equipment manufacturing, the construction machinery industry is still operating at a low level.

It is reported that in the first half of 2015, 18 listed companies of construction machinery and key parts and construction machinery completed operating income of 50.009 billion yuan, a decrease of 29.31% from 70.744 billion in the first half of 2014; the overall net profit of 18 listed companies in the first half of the year lost 5.9 RMB 3.96 billion in the first half of 2014, a year-on-year decrease of 114.89%.

Under the high pressure of fixed asset investment, accounts receivable, inventory, etc., the cash flow of enterprises in the industry has encountered greater pressure. In the first half of 2015, the net cash flow of operating activities of the 18 A-share construction machinery enterprises was -4,388 million. Among them, the Zoomlion family accounted for -4.108 billion yuan. The net cash flow of corporate financing activities is also showing a downward trend. On the whole, the loss of the construction machinery industry in 2015 is a foregone conclusion, and the industry is in an extremely downturn.

In order to win the initiative in the future international competition and realize the transformation from a large manufacturing country to a powerful country, the construction machinery industry is required to further increase the technical added value of product sales. However, a prominent problem currently facing the construction machinery industry is that the manufacturing of key parts and core technologies severely restrict the development and transformation of the industry. To

The state emphasized in the "13th Five-Year Plan" that during the "13th Five-Year" period, it is necessary to accelerate the transformation and upgrading of traditional industries, further promote the in-depth integration of informatization and industrialization, focus on cultivating strategic emerging industries, and vigorously develop the service industry, especially the modern service industry. Actively cultivate new business formats and new business models, and build a new system for modern industrial development. What opportunities and challenges the "13th Five-Year Plan" will bring to China's construction machinery has become the focus of the industry.

Enhanced technological innovation

In recent years, China's construction machinery industry has encountered a "new normal", and construction machinery companies have inevitably encountered low-level operations. However, the introduction of various national policies and the gradual improvement of the industrial chain of my country's construction machinery companies have increased the difficulty for construction machinery companies to overcome difficulties. Gained confidence. Companies in the industry also seized the painful period of the industry's downturn and began to practice internal skills to improve their technical level.

It is understood that during the "Twelfth Five-Year Plan" period, China's construction machinery industry has an obvious advantage, and the self-sufficiency rate of construction machinery products has greatly increased; substantive progress has been made in internationalization, global service quality has greatly improved, and 11 construction machinery companies have entered the world construction machinery 50 Strong rank; technological innovation ability has been greatly improved. From 2010 to 2014, the industry won 1 first prize and 4 second prizes of National Science and Technology Progress Award, 2 second prizes of National Technical Invention Award, and more than 100 products won China Machinery Industry and Provincial and Ministerial Science and Technology Awards.

The proportion of industry R&D personnel increased from 7.2% in 2003 to about 15% in 2013; energy saving and emission reduction, green manufacturing has achieved fruitful results; product advantages are obvious, and China has become one of the countries in the world with complete product categories and product varieties of construction machinery ;Intelligent and informatized development has achieved results. Most companies have built an enterprise resource planning system with ERP as the core, forming an integrated management and control platform for procurement, planning, manufacturing, finance, sales, and warehousing; standardization work in the construction machinery industry has achieved new results Progress, construction machinery products "going out" have been supported by Chinese standards; the company attaches great importance to product after-sales service, actively provides users with overall solutions, and user satisfaction has been greatly improved; it has met the application in key areas of the country.

Su Zimeng, vice president and secretary-general of China Construction Machinery Industry Association, said, "The overall idea of future industry development should be innovative ideas as the core, quality first as the focus, strengthening the foundation as the starting point, and optimizing the environment as the goal."

At present, the technological development of the construction machinery industry is in the technological development stage of digitalization, intelligence, pleasantness, energy saving and environmental protection, mega and miniaturization, weight reduction, and light weight. It will move towards high performance, multi-function, high reliability, and humanity. Advance in the period of multi-dimensional innovation and development such as technology, environmental adaptability, energy diversity, and robotics.